A great way to engage the community on your scorebook is to let them know every time you publish a bulletin via Twitter. 

To use the Twitter channel, navigate to the "Share" link on the top navigation bar of your admin dashboard.  The options for using Twitter are available on the Twitter button.

Click on Twitter Announcement. You can send out a tweet to all your followers on Twitter announcing the new bulletin. You can only do this once for every new bulletin. You can choose to send this tweet out automatically as soon as each new scorecard bulletin is generated or you can do it manually.

To automate the announcement to every time you publish go to Scorebook Settings / Twitter: